Google’s announcement that it plans to build high-speed broadband networks that will reach never-before-seen speeds confirms the importance of online video: Now’s the time to hop on the bandwagon.
Association leaders, convention mangers and meeting planners have wet their feet with video production by showing clips during awards dinners and highlights during closing events. . Now they should be firmly establishing their organization’s video presence on the web with news highlights, features and video profiles. Here’s why. ·
Video works. It moves people on an emotional level. I’ve seen it with my own eyes. At a recent annual meeting, a video focusing on value of face-to-face events had one viewer in tears after seeing the camaraderie of familiar faces. I’ve seen the jaws drop when members see video of a spectacular networking event or witnessed the sharp banter during leadership panels.
· Message control. Event industry professionals have long been at the mercy of trade publications or outside media outlets. By producing your own video, you shape the message and ensure the video is hitting the right notes.
· Direct the distribution. By having your own video on your website, Facebook page, Twitter account and YouTube channel, you directly control timing and distribution. Videos can be emailed to association members or sponsors in sync with other marketing efforts.
· Easier than ever. In the early days of online video, people had to install special programs and wait for downloads. No more. Web browsers now work with video players in a seamless way. No special steps are required.
With Hulu, Netflix and other content-providing sites, online video’s acceptance among the masses is rapidly growing. Broadband providers, such as your cable company, have already made watching video on web possible. Google’s latest move (and those surely to come by competitors) acts as a signal that video on the web will be technically easier, more accessible and better than ever.
Why not capitalize on progress made so far? Some organizations are doing just that. Check out video coverage from the Helicopter Association International's annual convention produced for Aviation International News. www.AINtv.com
Great points Carrie!
ReplyDeleteVideo is a medium that we are going to continue to see more and more of online. Anyone can create a video with their mobile devices or Flip Camera and post it on their own Facebook page or blog. A recent Pew Internet study found that 62% of adult internet users watch videos online. YouTube boasts that 20 hours of video is uploaded to their site every minute!
Associations would be wise to heed your advice and jump on the video bandwagon.
well for what it's worth, i produced promo videos for years. what's great about them is it makes for a very concise delivery of the message. You have your major players "in a can" so to speak, to present to anyone anytime. also people will focus on it as they tend to think of a movie as being more interesting than a speaker. you can also add music to support the emotional "punch." and at a big meeting or dinner, it can be better than an MC, as you can edit the statements of major players down to succinct bites and then let everyone get back to dining and dancing. the equipment and software is cheaper than ever, but it's always good to get a producer who can put it together for you. and btw, never go over 5 min if you can avoid it.
ReplyDelete