Something Old... Something New

GIVE EXHIBITORS SOMETHING NEW TO SPONSOR

Working on a sponsor for the keynote speech? Having trouble finding a company to put their name on the lanyards this year? Worried about who will pay for the tote bags? How about offering your exhibitors something new, innovative and informative to sponsor? VIDEO.

When you create video coverage of your event, you are also creating new sponsorship opportunities. Companies can now be a part of cutting edge technology, and a new brand for your association.

When you play the videos on big screens around the convention, sponsors can reinforce their message to attendees. When you email those videos to your entire database, you can double, even triple the number of people who see that sponsor’s message. Post the same videos on You Tube, Facebook and Twitter, and the number of people seeing your sponsor’s message increases exponentially. That's valuable to a sponsor, which translates directly into dollars for your organization.

The sponsor's commercials can be inserted into the video headlines, their logo can be on the graphics, you can even embed a link to their website directly into the video. The options are endless, and they come packaged in moving pictures!

The next time you're looking for ways to generate revenue through sponsorships... consider something new.

Shoot the Reaction

The next time you pick up your flip, or turn on the video recorder on your phone, consider shooting the "reaction". It's usually just as important as the action of the story.

This is something I learned working in a newsroom. You see, when a news videographer is sent out to cover a story, it goes without saying they will shoot the "action". If there's a fire, they'll shoot the flames. If they're shooting a football game, they'll show you the touchdowns. When they cover a trial, they shoot the judge reading the verdict.

But that's only part of the story. A great videographer knows the "reaction" is just as important. During a fire, imagine the faces of those watching the flames. Seeing how they react is a vital part of the story. During a football game, if you see the player's mother react when he scores the touchdown, you have a personal investment in the story. During a trial, the real emotion is on the defendants face when the verdict is read.

The same goes for home videos. Instead of just shooting the kids tear open the presents on Christmas morning, it would be great to see Grandma's reaction. After you show your son blowing out the candles on his birthday cake, turn the camera to his sister's reaction-- I bet it's priceless.

The emotion of a story is often in the eyes of the people watching... so the next time you're taping a family event-- don't forget to shoot the reaction.