GIVE EXHIBITORS SOMETHING NEW TO SPONSOR
Working on a sponsor for the keynote speech? Having trouble finding a company to put their name on the lanyards this year? Worried about who will pay for the tote bags? How about offering your exhibitors something new, innovative and informative to sponsor? VIDEO.
When you create video coverage of your event, you are also creating new sponsorship opportunities. Companies can now be a part of cutting edge technology, and a new brand for your association.
When you play the videos on big screens around the convention, sponsors can reinforce their message to attendees. When you email those videos to your entire database, you can double, even triple the number of people who see that sponsor’s message. Post the same videos on You Tube, Facebook and Twitter, and the number of people seeing your sponsor’s message increases exponentially. That's valuable to a sponsor, which translates directly into dollars for your organization.
The sponsor's commercials can be inserted into the video headlines, their logo can be on the graphics, you can even embed a link to their website directly into the video. The options are endless, and they come packaged in moving pictures!
The next time you're looking for ways to generate revenue through sponsorships... consider something new.
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