At CNTV, we’re trying to do just that. We have our core business model, which is providing news-style coverage of convention, exhibitions, and trade shows for the internet. We believe in our core product, and we’re making it happen. We recently covered TSW's Fastest 50 growing tradeshows, Florida Encounter, the national convention for the American Culinary Federation, and we're headed to the PCMA Annual Summit in January. When we covered Helicopter Association International's annual meeting for AINtv, our client actually had more hits on their website than there were attendees at the convention!
(You can check out our coverage on our client’s website: www.AINtv.com)
That said, we are also working on videos for non-profits, video messages from CEO's and commercials for several hotel chains. It’s about being flexible.
While we believe in the importance of focusing on our core product, we also believe in adapting based on our clients' needs. These days, clients are gold. They should be treated with incredible respect, and companies need to overdeliver. We are working hard to say “yes” to any client, and overdeliver the product.
We believe small business owners can survive, dare I say ‘thrive”, even in this tough economy... if they're flexible.
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