You may not know this, but I’m a PK. Born and Raised. I've been a "Preacher’s Kid" all my life. My father is a United Methodist minister in Tampa, FL. He knows his stuff, and is a fantastic teacher. That’s why he’s leading the Institute of Preaching through Duke University. The Institute of Preaching is a program designed to help clergy improve their preaching. The most recent session was held in Orlando, and my father asked me to be on a panel about story telling.
I was joined by Darren Richards (former WSTP-TV News Director and current VP at Tucker Hall in Tampa) and Pete Ferrara (Former VP with Clear Channel). Both are experts in their fields, and all-around great people.
Because of our years in the communication industry, my father asked the three of us to talk to preachers attending the institute about story telling. Imagine the pressure! It's hard to tell preachers how THEY should be delivering their message. Darren brought video samples, which were perfect, and I quoted lessons I’ve learned at The Poynter Institute. But after a few minutes, I realized… we’re all story-tellers. Whether you’re a preacher, a public speaker, a videographer… we all tell stories about our lives and our careers.
To communicate with your customers and co-workers, to teach your children how to behave, to tell jokes to your friends… it’s all about story telling. That’s why I’ve decided to write about good story telling during my upcoming blogs. Before I offer my thoughts, I’d love to hear from you: What do you think makes a great story???
Leave a comment, or send me an email: cferenac@conventionnewstv.com
Thanks, and here’s to great stories!
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