Talk about instant gratification.
My business partner and I had a major paradigm shift one time while we were producing video coverage of the European Business Aviation Convention and Exhibition (EBACE) for Aviation International News. The editor-in-chief showed us an email from a pilot that read, “I’m flying a client from Australia to Geneva for EBACE, and I just watched the AINtv headlines. Can’t wait to get there. Keep up the good work”.
He had seen video headlines just hours after we shot them… from the cockpit! Was that really possible? Sure it was. In fact, he could have watched the event live from 30,000 feet.
It's just more evidence of the NEW information age. We can get information from hundreds of sources, at any time, in any form we choose.
It’s an important reminder for all of us when we have a message to deliver. If your message isn’t being distributed instantly, it’s old news. If it’s not available in multiple forms, on multiple platforms, it’s not really available. We have to make speed and distribution a priority to make sure the content reaches the target audience.
Depending on your audience, that could mean creating a written version, a podcast, and a video. It might mean posting the content on your website, Facebook and Twitter. It could mean communicating with your customer with emails, phone calls, and handwritten letters.
The changes in technology are fast and furious, and we have to work to keep up. If you like instant gratification, make sure that's exactly what you're giving your audience.
This is soooo true, Carrie. Nice job. The difficulty, of course, is always trying to keep up. =)
ReplyDeleteI know what you mean! It's getting increasing more difficult to keep up with a blog, Facebook, Twitter, etc. That said-- they are all important, so we do what we can. Hope you're doing well... Carrie
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